There are two types of restaurants. Those that serve great food and those that serve great food and create a culture at the same time. One of the world’s largest chains Starbucks has done this since day 1. They created their own coffee culture.
On a recent media trip in Toronto, we were treated to a dinner at the relatively new Luma restaurant in the TIFF Bell Lightbox Theatre. Once seated in Toronto’s newest dining hotspot, our hostess quickly came to the table and asked us if we would like some water. She said we had choices, many varieties of imported bottled water or our famous “Toronto Tap”. To me it instantly sounded like some local imported beer and when I inquired what it was, the server said “it’s Delicious”. We all laughed and I instantly garnered respect for this restaurant, before the meal was even on the table.
Whether this was just the one-off humour of the server, or Luma’s culture starting to form, either way it set the stage for what was to be a great evening. They created their own culture from the onset of the experience. The rest of the staff was just as bang on that night as was the food. If you are wondering what water we ordered – it was the now famous “Toronto Tap”.